Brand | Print | Web

The Shops

I contributed to the creation of a sophisticated and luxurious brand design for this high-end retail plaza. The logo is a combination of an elegant script and a modern typeface. The primary colours are black and white, with dark blue accents. The design is intended to evoke a sense of elegance and class while also being adaptable enough to work across a variety of mediums, from print materials and digital signage. The overall goal of the brand design is to distinguish the retail stores as a premier destination for upscale shopping and experiences.